With a total cost of a couple hundred dollars naturally some people have raised questions on whether the game can possibly be worth that investment. Suddenly that $100 million investment makes sense for with Disney Infinity Disney has come up with a product that can have a pipeline of steady revenue for years. All it would take is the release of a Star Wars, Marvel or Mickey set of miniatures to sell a few million more copies of the game, and then there’s a massive backlog of “lesser” Disney characters and films to draw on – think Donald, The Nightmare Before Christmas, Dumbo, Fantasia – every single one of these franchises has a proud tradition with a fanbase that will buy into the game to experience.

If you’re a Disney fan and you don’t even own a game console you’re probably going to buy a handful of these miniatures as well, because they are incredibly well made and would fit in nicely with the collection of classic Disney goods that come back from a trip to Disneyland.Īnd in this game Disney has created a platform for future revenue. Buy into Disney Infinity and there’s every chance you’ll then shell out the $200 AUD extra it would take to buy all the miniatures and get the full game experience. But by the same token there was never any real risk of it failing for Disney Infinity is not just a game, it’s a franchise into itself with physical miniatures being an integral part of the experience.

With development costs in excess of $100 million, Disney Infinity is a game that could really afford to fail.

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